Google and The Wharton School at University of Pennsylvania have partnered to create Fast Forward, a YouTube channel dedicated to providing "quick perspectives on managing the change in the marketing landscape." Here's a small sampling of what's available there: The Mashable article that recommends Fast Forward as a resource also points to the YouTube channels for Harvard Business Review, Google Business, Small …
The Not-So-Innocents Abroad
I haven't dug into it yet, but I'm looking forward to reading a short e-book called Makin' Ads Abroad, by Greg Christensen, who's currently a CD/CW at The Richards Group in Dallas but has spent a few years working in agencies in Europe. It's always seemed to me that while loads of international creatives come to America to find their dream jobs, the opportunities for Americans when they go abroad seem more …
Brands Want To Know Exactly Where You Stand
Foursquare, and geolocation services in general, are on fire. Listen to Lost Remote tell it: It's probably easy to imagine how amazing this holiday weekend will be for the folks at Foursquare. Fresh Funding? Check. More press coverage than the Jonas Brothers? Check. Fortune 100 brands knocking down your door? Check. A starring role in a History Channel commercial that will air all July 4th weekend? Double Check. But …
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Lots Of Small Business Clients Need Lots Of Help, Media Companies Are Cool With That
Media companies are increasingly turning to marketing services as a revenue source. And it seems that newspapers are well positioned to do so on a local basis, where they already have traction with the small- and medium-sized businesses that advertise in their pages. According to Crain's Chicago Business, Tribune Co. is starting a new consulting business in its digital department, allowing the newspaper company to …
Is The Tea Party A Hot Target Audience?
I'm not sure I buy this argument, but The Washington Post takes a look at a new wave of ads that seem to appeal to the "Tea Party" movement: There's nothing new about patriotic commercials, especially near the Fourth of July. But Dodge's "Freedom" ad is a little different, with its direct appeal to the rebellious themes that define the "tea party" movement. Marketing consultants say the ad is one indication that the …
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It’s Summer. Time For A Road Trip.
Disclosure Notice: People who send me non-ironic XXL t-shirts and letters addressed to "Blogging Superstar" are going to get coverage here. That's the way it works. Humongo Nation pre-tour video 2010 from Humongo Nation on Vimeo. Humongo Nation is "a rolling celebration of creativity and a demonstration of social media in action." It's also the little tour that could. What started as an agency road trip in a van, is …
Before You Head To The Airport, Check In With UPS
Here's a testament to the power of packaging. UPS is now offering customers specially designed boxes that resemble suitcases as a way to convince travelers to ship their boxes, and avoid airlines' luggage fees. UPS spokeswoman Susan Rosenberg said that airlines can usually deliver luggage faster than UPS but said luggage shipped by UPS can cost $30 to $80 less per package, depending on the route and the weight of …
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Absolut v. Stoli, Fantasy v. Reality & Content v. Advertising
[via Adfreak and Adfreak again] …
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