I haven’t dug into it yet, but I’m looking forward to reading a short e-book called Makin’ Ads Abroad, by Greg Christensen, who’s currently a CD/CW at The Richards Group in Dallas but has spent a few years working in agencies in Europe.
It’s always seemed to me that while loads of international creatives come to America to find their dream jobs, the opportunities for Americans when they go abroad seem more interesting. But we Yanks think we’re the center of the universe, so perhaps it makes it more difficult to relate to other cultures.
Makin’ Ads Abroad is a free download.
