Consumer packaged goods companies often have major blind spots in the way they target Baby Boomers. With a continued emphasis on either the 18-to-34 or the 18-to-49 demographic, companies are increasingly losing their connection with the 78 million Baby Boomers, Doug Anderson, SVP/research & development for Nielsen, tells Marketing Daily. "There is practically no segment or category out there where Boomers aren't a …
It’s Almost Time For Football. R You In?
Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo Redskins - "R You In?' from HZDG on Vimeo. This new integrated campaign is designed to energize Redskins fans in advance of …
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Groupon Knows Consumers Want A Deal, Makes It Easy For Small Business To Offer Said Deals
I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it's working for some local Portland restaurants. Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals. Groupon uses the power of the crowd to drive prices down and volume up--the deal doesn't go through and Groupon users are not charged if a minimum number of Groupons are not …
A Good Excuse To Listen To War
In this remake of Pepsi's classic 1995 commercial, the Pepsi Max truck driver shows us what can happen when one overshares personal "data" on a social network. …
The Association of National Advertisers Needs A New Agency Of Record
The "ad" below was sent to me by email today. Here's some of the lead copy that goes along with it: "Celebrate ANA's 100th anniversary by connecting with your colleagues--senior marketers and chief marketing officers--for an event, one hundred years in the making, that will bring you cutting-edge trends and ideas from the industry." It seems to me an event "one hundred years in the making" ought to have an ad to …
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A ‘Zine Just For You, Edited By Your Friends
What if all the crap your friends post to Facebook, Twitter, YouTube etc. everyday came packaged in a slick online magazine? According to Fast Company, Flipboard was founded by Evan Doll, a former iPhone engineer at Apple, and Mike McCue. The company just snagged $10.5 million in startup cash from such luminaries as Twitter co-founder Jack Dorsey, former That '70s Show actor Ashton Kutcher, and Facebook co-founder …
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This May Not Be The Ad Your Ad Could Smell Like
Writing on BNET Media Blog, Catharine Taylor issues a warning for all the folks looking to re-create the Old Spice sensation. It takes a special brand of marketer and ad agency to pull such a thing off, and, as anyone in the ad industry will tell you, that's much easier said than done. It's no surprise, really, that the agency which finally broke through the online viral landscape in the biggest way ever is Wieden + …
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Waste Not, Want Not
Sukle, recognizing that "frugality is en vogue like never before," is presenting new work for Denver Water. To demonstrate the proposition and lead by example, Denver Water and Sukle reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would. …
