Groupon Knows Consumers Want A Deal, Makes It Easy For Small Business To Offer Said Deals

I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it’s working for some local Portland restaurants.
Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals.
Groupon uses the power of the crowd to drive prices down and volume up–the deal doesn’t go through and Groupon users are not charged if a minimum number of Groupons are not purchased.
When the minimum is met, customers get a screamin’ deal and the businesses who issue Groupons bring thousands of people through their doors. I know I’m late to the party but this is pretty impressive stuff.
Here’s a video that explains how Groupon works.
PREVIOUSLY ON ADPULP: Brand Building: Now 30% Off

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.