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All Things Being Equal, Americans Want A Car That Runs Well, Not Deep

General Motors will promote its Chevrolet brand with a new marketing theme, "Chevy runs deep," aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the Francis Palms building downtown. Jeff Goodby, co-chairman and creative director for the …

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You Can Work Around The Rules, But You Still Have To Sell Sponsors On The Idea

Last night I made a post about how scale is all in the online publishing business. This morning there's another, polar opposite point of view to consider thanks to David Carr at The New York Times. If you were going to assemble a business plan for a Web site, you would look closely at everything The Awl did and then head in precisely the opposite direction. Carr points to the funny name, the site's topical drift …

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Digital Is Great For Targeting A Niche, But That Niche Needs To Be Sufficiently Large And You Have To “Own It” To Make Money

Poynter Online is running an interesting interview with Rafat Ali, who built and eventually sold paidContent to Guardian Media Group in 2008. Ali says he's bullish on the news business because of the obvious need for scale, and the fact that only a couple of star properties ever achieve the kind of scale necessary to fund a successful media enterprise. For any vertical, B2B or consumer, we have learned [that] for …

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VW Takes Film Buffs To Iconic Locations

Volkswagen's "See Film Differently" campaign from DDB/London celebrates iconic film locations by, "turning the camera on locations." Natalie Lamont, Volkswagen Communications Manager, says, "Volkswagen is of course all about cars, but we love film as well. Our 'See Film Differently' platform is about sharing this passion with other fans and enabling them to see films in an unexpected, intelligent and interactive …

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Have Narrative, Move Product

Abe's Market, an e-commerce hub that opened in October 2009 sells natural, organic and eco-friendly products from more than 180 small businesses around the country. The Web site's founders -- Jon Polin, 40, and Richard Demb, 33, say Abe's offer customers something that eBay and Amazon cannot. Namely, stories about decent, hardworking people who make the products Abe's sells. These brand narratives are delivered on …

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More Ad People In Politics? It Might Help Us Be Better Ad People

Longtime friend of AdPulp and CEO of The Next Wave, David Esrati, ran again for Congress this year. And he didn't make it past the primary in his Ohip district. But he thinks more ad people should run for office. Why? Because it's an eye-opener. And all those people in marketing and advertising, who have an iPad, smart phone, eat organic, sip latte from Starbucks, has friends on Facebook and followers on Twitter- …

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Touch The Ball

ING DIRECT USA, the nation's largest direct bank and largest thrift, is dedicated to inspiring Americans to become a nation of savers. Apparently, all Americans need to do is "touch the ball." "For the past decade, ING DIRECT has made banking simple through innovative products that add value, not aggravation," says Arkadi Kuhlmann, President and CEO of ING DIRECT USA. "By touching the Orange Ball, we offer …

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