Touch The Ball

ING DIRECT USA, the nation’s largest direct bank and largest thrift, is dedicated to inspiring Americans to become a nation of savers. Apparently, all Americans need to do is “touch the ball.”

“For the past decade, ING DIRECT has made banking simple through innovative products that add value, not aggravation,” says Arkadi Kuhlmann, President and CEO of ING DIRECT USA. “By touching the Orange Ball, we offer consumers multiple ways to save time and money – something Americans want and deserve.”
GWP Brand Engineering created the ads.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.