Archives for December 2010

Are We Ready For Intrusive Coupons?

I still think it’s kinda creepy, but marketers know no boundaries. The New York Times takes a look at the future of couponing and mobile: But what if manufacturers could make coupon offers on the spot, as you stood in the aisle, within sight of the promoted product? Your cellphone would identify your shopping predilections, […]

Merry Christmas — Roll Tide

Agency: Wieden+Kennedy/NY

Smarter, Faster, Cheaper Gives Self-Promo Tools To Folks Who Need Them

Is everyone a marketer, no matter what business they’re in? That’s one of the questions I wondered while delving into David Siteman Garland’s new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Garland goes through the myriad of ways entrepreneurs and small businesses can get an edge using today’s common […]

To Win Big Like Gary Vee, You Have To Care Like Gary Vee

It’s Christmas Eve — a good time to reflect on the year. My marketing services firm got off the ground this year, we sold our Hilton Head house (at a huge loss), and I attended a world class conference in my hometown, among other things. On this last note, Big Omaha has wisely archived some […]

A Charlie Brown Christmas For Ad Peeps Everywhere

[via @perlorian]

S.C. Johnson Will Stage Massive Review And That’s Not Merry News For Some

Wow, talk about a Christmas Eve news drop. And George Parker had been suggesting it would happen for a while. Lewis Lazare of the Chicago Sun-Times reports more: S.C. Johnson has dropped a huge bomb. The Racine, Wis.-based global giant in home care is putting the advertising accounts for its entire global portfolio of brands […]