Last night, Saatchi & Saatchi LA launched the latest installation in the agency’s Prius Projects series for Toyota.
With this new project called “Prius Cozy,” Magda Sayeg, founder of Austin, Texas-based knitting community, Knitta, Please, and her team wrapped nearly 100 skeins of yarn around the car. Why? To send warm holiday wishes to the Prius community and shed light on the unique people comprising the car’s fan base.
