Archives for September 2010

Noah Wild Helps MMB Put Their Skin–And Money–In The Game

I really like the idea of ad agencies branching out by offering their own line of products or starting subsidiary companies to do so. Forbes MarketShare reports on the latest such venture, from Boston-based MMB. After almost a decade of pushing brands on behalf of others, the agency’s three partners, Jamie Mambro, Fred Bertino and […]

It’s Co: — Gotta Keep The Colon In There

I suppose it’s a little unusual to be breaking out the story late on a Thursday night for a Friday rollout, but The New York Times reports on the latest venture from former JWT execs Ty Montague and Rosemarie Ryan. Mr. Montague and Ms. Ryan, whose titles at Co: are co-founders, described the agency as […]

Happiness in Advertising? Now That’s an Idea Worth Counting

Last week’s Mad Men had a scene that still resonates in the ad world of 45 years later: What’s the lesson here? Is the money enough of a ‘thank you’? For some people, perhaps. But not for many. This exposes the central conflict of a creative life in advertising. The writers, art directors (and for […]

Everybody’s Selling Something, Pretty Much All The Time

What did you just see in the Fox News segment above? Was it an ad? James Rainey of Los Angeles Times believes it is. And he reports that TV stations who have a legal obligation to reveal the relationship between a marketer and paid spokesperson, are failing to do so. According to Rainey, toy expert […]

The Orginal Aggregator Expands Its Offerings

Reader’s Digest is a monthly general-interest family magazine co-founded in 1922 by Lila Bell Wallace and DeWitt Wallace. For many years, Reader’s Digest was the best-selling consumer magazine in the United States, losing that distinction in 2009 to Better Homes and Gardens. According to Wikipedia, Reader’s Digest reaches more readers with household incomes of $100,000+ […]

Director Profile: Neil Krug

Photographer and director Neil Krug is promoting his new coffee table book, Pulp Art, and prints from the book with this commercial. PULP ART BOOK COMMERCIAL from Neil Krug on Vimeo. Krug has made music videos for Ladytron, Boards of Canada, Ratatat and others. He’s also worked with Burton Snowboards. I’m curious where he’ll go […]

A Classic Category Sell

To show just how important taking vacation is, Royal Caribbean’s agency of record JWT New York, has created videos encouraging people to get off the hamster wheel and take time to recharge. According to their press release, Royal Caribbean and JWT “hope to shift societal beliefs and behavior with regards to vacation taking. It’s a […]

New Twitter For President!

Twitter is exploding with news about the new Twitter, launching today and rolling out to all users over the next few weeks. I suppose I could list a bunch of reasons why this is an important improvement to the short messaging service, but I’d prefer to look at the near instant rise of tongue-in-cheek responses […]