Archives for July 2010

Sounds Good, But What’s On Their Heads And Feet?

“All Summer” is a new branded music video from Converse via Anomaly, New York. The song was produced by Rostam of Vampire Weekend and also features Kid Cudi and Best Coast.

McLocal: These Fries Are “Grown in Richland, Served in Ballard”

Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]

A BeanCast To Start The Week

Last night I had the privilege of appearing on The BeanCast with Joseph Jaffe, Helen Klein Ross, Duane Forrester, and of course, show host Bob Knorpp. We covered a range of topics, including the effectiveness of the Old Spice campaign, whether awards and effectiveness are correlated, the move by high-end fashion labels to sell their […]

Putting Bogusky–And The Ad Industry–On The Couch

Frankly, I think too many people are psychoanalyzing Alex Bogusky’s decision to leave CP+B. Dude’s got enough money to do whatever he wants to in life–simple as that. If he wants to make the world a better place in some way, going outside the marketing framework of MDC is probably necessary. But

Branson’s Daughter, Holly, To Run Digital Magazine Business

Ad Age reports that Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available exclusively as an app for the iPad, iPhone and eventually, Android. If the venture is successful, Virgin hopes to establish itself as a leader in digital magazines. As I […]

Caixa Catalunya’s Rates Are Fixed, But They Move

TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product. [via Ads of the World]

Drinking With Dita

Pin-up star and burlesque performer, Dita Von Tesse, is starring in a new ad for Perrier. Hmmm…that seems like a good use of sparkling water to me. Von Tesse also stars in this spot for Cointreau, which, as an ad, I vastly prefer.

Upcoming Attractions: The Social Network

The Social Network is a new feature film from screenwriter Aaron Sorkin and director David Fincher. It’s due in theaters in October. The music bed in this trailer is Radiohead’s “Creep,” which helps bring home some of the drama I expect to see in this film. What drama? I think going from a Harvard student […]