Caixa Catalunya’s Rates Are Fixed, But They Move

TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product.
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[via Ads of the World]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.