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Caixa Catalunya’s Rates Are Fixed, But They Move

TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product.
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[via Ads of the World]

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.