Archives for March 2010

On Being An Owner

Darryl Ohrt, writing for Ad Age’s Small Agency Diary, discusses the reasons that led him to sell his agency to Source Marketing (Plaid is now called Humongo). One of his reasons: ownership was no longer important to him. I started my agency because I had always wanted to own my own business, the reason I […]

Nike’s Winning Ladies

Check out this new “Rock Victorious” campaign for Nike Women directed by hot shot photographer Warwick Saint. [via Kiss My Black Ads]

Everyone Likes To Re-write The Copy

Here’s a picture from the official White House Flickr stream showing a draft of the speech President Obama gave about health care to a joint session of Congress in September 2009. (Click on the image for a close-up look.) As a writer, I’ve always liked Peggy Noonan’s What I Saw At The Revolution as a […]

Big Ideas Move Product, But Great Big Ideas Move People To A Higher Place

The more I read from writer, artist and coder Jonathan Harris, the more I like the guy. He’s a humanist and the world is in desperate need of humanists, now as ever. In a piece on his site about how he looses touch with his humanity when deep inside a coding project, he shares a […]

P&G Looks Beyond The Package, Finds Services

According to Ad Age, Procter & Gamble Co. is increasingly looking to services to fuel its thirst for growth. “I think service is yet an untapped area for us,” Chairman-CEO Bob McDonald said. “We’re active in franchising now with Mr. Clean car washes and Tide Dry Cleaners. MDVIP [concierge physician service] is a service operation. […]

Holy Macaroni

Red Tettemer in Philadelphia wanted to convey an “honest, down to earth” look and feel for their client Citadel. So Lewis and his “tube of truth” were born and with them, “an iconic yet flexible vehicle for Citadel to continually deliver on their promise of personalized banking.”

Some Revel In Crumbling Empires, Others Are Building Empires Anew

Steve Rosenbaum, writing for Business Insider, profiles Ad Age critic Bob Garfield. Rosenbaum apparently saw him in action in Austin last week. Bob Garfield has fans. They corner him on street corners late at night: “You changed my LIFE, man,” says one young hipster. Garfield looks bemused. “After I heard you talk, I quit my […]

Guy’s On A Mission To Do

Every Sunday The New York Times Business section profiles an exec in its “Corner Office” series. Today the exec is Guy Kawasaki, co-founder of the Alltop news aggregation site and a managing director of Garage Technology Ventures. image courtesy of Flickr user, Thomas Hawk There are two areas that Kawasaki covers that I’d like to […]