Archives for March 2010

American Craft Beers Soar, Consequently, Imports Lag

Ad Age is running an interview with Heineken’s Chief Marketing Officer, Christian McMahan, about the brand’s move to Euro RSCG–the agency behind “The Most Interesting Man In The World” campaign for Dos Equis–and their new work for the beer in the green bottle. Here’s the part I’d like to go over: We define the Heineken […]

Scaling Mountains And Toppling Dams–It’s All In A Day’s Work

Patagonia founder, Yvon Chouinard, appears in this commercial for the American Express Members Project, a new partnership with social-action network According to Patagonia’s blog, The Cleanest Line, the commercial was filmed in and around Ventura County by Oscar-winning cinematographer, Robert Richardson, and directed by Scott Hicks. Chouinard is donating all proceeds he receives from […]

Spotlight On NW Creative: Account Wins And New Creative

I took note of the email I received this morning from Portland Ad Fed, particularly the news segment. I’m glad to see some positive developments worth noting. Struck/Axiom has offices outside the Northwest, but we won’t hold that against them. Their new Newcastle Brown Ale site is definitely an interesting twist on online video. EDITOR’S […]

Today Is Pat’s Day (Not To Be Confused With St. Pat’s Day)

Today is Pat Fallon Day in Minneapolis. In recognition of Pat Fallon’s years of hard work helping to build and cultivate the advertising industry in Minnesota, Minneapolis Mayor R.T. Rybak has proclaimed March 25, 2010 to be ‘Pat Fallon Day’ in the city of Minneapolis. The co-founder of Fallon McElligott Rice (now known as Fallon […]

Small Businesses Don’t Like Rogue Consumers’ Negative Opinions

Consumer generated content gets a lot of media attention these days, but there’s one form of CGC that’s generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising […]

Consumers Who Make Commercials Are Not Typical Consumers

Shannon Stephaniuk of Glossy was just saying the other day how tired she is of Doritos’ user generated videos. So when her friend, director Aleysa Young, shared her spot for Doritos Viralcity, she was worried that she’d hate it. But she didn’t.

Dr. Pepper Used To Be Famous For This Kind Of Thing

[via TV Spot Blog]

Thousands Of Followers, But A Handful Of Friends

Umair Haque, Director of the Havas Media Lab, wasn’t very popular with the digerati last week in Austin, but his article about the social media bubble on Harvard Business Review is sparking some interest. The “relationships” at the heart of the social bubble aren’t real because they’re not marked by mutual investment. At most, they’re […]