Everyone Likes To Re-write The Copy

Here’s a picture from the official White House Flickr stream showing a draft of the speech President Obama gave about health care to a joint session of Congress in September 2009. (Click on the image for a close-up look.)
As a writer, I’ve always liked Peggy Noonan’s What I Saw At The Revolution as a really good look at what Presidential speechwriters go through. I’m sure there are other good books like that. Writing great copy is hard, writing a great speech is way harder.
(Updated to correct the date of the speech. The photo itself was uploaded to Flickr today. See, some of us don’t read the captions the way we ought to.)



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.