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BusinessWeek Sold For $5 Mil. This Bundle of Trade Mags To Go For More.

It's been two weeks since Sharon Waxman broke the story about Adweek, Brandweek, Mediaweek, The Hollywood Reporter, Billboard, Editor & Publisher and other Nielsen trade titles being packaged for a sale. The other day, Editor & Publisher's Editor, Greg Mitchell, had this inside the bubble POV to share: Now, Ad Age is adding a bit more depth to the story. The entity bidding for Nielsen's titles is a private-equity …

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McSweeney’s Is Celebrating Newsprint In A Big Way

San Francisco Panorama is an upcoming 300-plus-page, single-edition newspaper from McSweeney's, the indie publishing house founded by author Dave Eggers. Six months in the making by McSweeney's staff based in San Francisco's Mission District, the Panorama will comprise a main news section including investigative reports, arts and sports sections, a magazine, a book review section, pull out posters and comics. The …

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Giving The Usual Routine The Boot

Frankly, I spend too much time online. Surfing, blogging, tweeting, Facebooking--I simply can't keep up with it all. I feel pressured to keep up so I can stay relevant in advertising. But recently, I was reminded that getting out and experiencing the real world is just as important, if not more so. Yes, there are plenty of research services, Account Planners, ethnographers, trend hunters, and other companies that …

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Brighten Bay–A Soap For The Attention Deficient

Brighten Bay from Cheer is a new campaign from the P&G brand. Real-life soap star Cameron Mathison of ABC's All My Children stars as Dr. Dan in the campaign. A commentor going by the initials "E.S." on The Ad Contrarian says, "I can even join in on the discussion about these pitiful stories, filled with insipid characters. But why would I do that? If this works, if this is the STATE OF OUR ART prepare me my cottage …

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An Orgasmically Good Fit

Yoga Jeans from Second Clothing in Canada wants to "give real women what they really deserve"--the chance to "feel good, real good." According to Art Director, Ahmad Ktaech, Yoga Jeans have a unique fit that flatters a woman's curves like no other denim in the market... so much so that women of all ages and sizes are singing the praises of these "miracle jeans" and passing the happy news onto friends. …

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Entertain & Inform, Then Entertain Some More

Candace Bushnell is working with Maybelline on The Broadroom, a made for the Web knock off on her hit show Sex in the City. Episodic content. Episodic content. Episodic content. How many times will Stuart Elliott of the The New York Times and I go over this? Web series are being created specifically for advertisers, borrowing a strategy from the early days of radio and television when shows like "The Kraft Music …

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