Adpulp
Advertising News and Know-How
By David Burn
When you start a new company you need an edge, a point of difference, a calling card. You need something to sell that's better than what the next guy is selling. Matt Thompson of startup agency Indigo Sky in London thinks he has all that. "There is a knowledge gap in the UK of US digital marketing innovations like video ad networks, cookie exchanges and search re-targeting and it's our intention to fill that gap," he …
Continue Reading about Where Your Competition Is Weak, Be Strong →
By David Burn
According to The Wall Street Journal, AOL is betting it can reinvent itself with a numbers-driven approach to developing content, based on what Web-search and other data tell it is most likely to attract audiences and sponsors. AOL says its technology streamlines the process of assigning, editing and publishing stories by using a series of algorithms to predict the types of stories, videos and photos that will be …
Continue Reading about Autocontentmatons And Advertisers In The Newsroom →
By David Burn
Dear traditional ad man, you are still in the game. But you knew that all along, didn't you? Whether your confidence waned or not, here's some sweet music for your ears from Los Angeles Times: After pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery. TV networks -- including Fox, CBS and ABC and such leading cable channels as TNT, TBS, USA, Bravo and …
By David Burn
Mother London is taking us back to an earlier black and white time to promote Stella Artois in an aluminum can. According to Mother, the show is hosted by Alain du Monde, and consists of a sequence of nine episodes through which Alain, his robot butler Albert 3000, the Mondettes, and their guests show that being green and stylish need not be incompatible. The campaign is supported by a comprehensive media spend, …
By David Burn
Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company's promotional efforts--it humiliates them in public when they under-perform. [via Direct Daily] …
By David Burn
It's Thanksgiving morning and I'm grateful for so many things. But not this, I'm not grateful to be "losing influence" on Twitter. Check out this email I found waiting for me this morning from Klout, a firm that purports to weigh one's influence on the social Web. Dear davidburn, Did you know you are losing influence with some of your friends on Twitter? After analyzing your network we believe you should make an …
By David Burn
Talenthouse wants to liberate all artists, which I guess makes them a crowdsourcer with a conscience. I might be suspicious, but one thing jumped out at me right away--the amount of money clients are paying for Talenthouse solutions. BBH and its client ila DUSK are offering $6500 in prize money and an internship at BBH/London for winning contestants in films, photography and design. Likewise, Adidas is ponying up …
Continue Reading about Is The Art of Getting Paid The Greatest Art of All? →
By David Burn
Robin Sloan of Snarkmarket believes in generative events, or events that generate media. The great virtue of events today, in the dawning 2010s, is that their value seems durable in a way that the value of super-abundant copies of digital media does not. They provide "embodiment," to use Kevin Kelly's taxonomy--and that's something you can still charge for. I like the idea of the event as a fundamental unit …
Continue Reading about Human Vitality Raises The Bar Considerably →
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