I spent some time this morning with Wine Spectator and while the magazine offers some interesting editorial like "The Top 100 Most Exciting Wines of 2009," the ads don't stand up. It's just one beauty shot of the bottle after the next. In fact, the strategy is so stale it would be relatively easy to stand out in a crowd like this. Simply refuse to show the bottle. Heresy, I know. Relying on the hero shot of the …
Continue Reading about Where’s the Creativity In Wine Advertising? →