Archives for December 2009

Where’s the Creativity In Wine Advertising?

I spent some time this morning with Wine Spectator and while the magazine offers some interesting editorial like “The Top 100 Most Exciting Wines of 2009,” the ads don’t stand up. It’s just one beauty shot of the bottle after the next. In fact, the strategy is so stale it would be relatively easy to […]

Skiing’s Not Dangerous And There’s Always Lots of Snow

According to Susan Greene of The Denver Post, Vail Resorts doesn’t take kindly to reports that it exaggerates snowfall reports. Even seemingly tame reports like this one from veteran reporter Bob Berwyn in a Nov. 19 column in the Summit Daily News: “I sometimes wonder whether the ski industry wouldn’t benefit more from being completely […]

Give Karjaluoto The Big Button He Wants

Eric Karjaluoto’s new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book’s YouTube page. Like this one (careful, […]

Christina Is Out To Save The World (From Cable)

Now There’s A Tool To “Automagically” Fix Your iTunes Library

It’s a rare software product that launches with the help of Biz Markie and Andy Milonakis. TuneUp must be something special.

Want The Perfect Digital Partner? Get Your Process Together

Peter Weiss is a veteran account guy, having served in leadership roles for Grey and Euro RSCG around the globe. Today, Weiss runs two companies, Weiss Ideas, which provides strategic direction to brands and Weiss + Mowery, a startup agency search consultancy with an emphasis on digital. Peter agreed to meet for coffee yesterday. We […]

Help Jelly Look Good

Jelly Helm dropped a leaflet at last night’s AIGA event with Aaron Draplin. All it says is he’s seeking a design assistant. But then you click over to his site and there’s this:

Trade Titles Trade Owners (Here Come the Pay Walls)

Last month we noted that “Change Had Come” for Adweek, Mediaweek and Brandweek (after hearing it from Sharon Waxman). Now, the New York Times is making news of the rumors. Abandoning some of the best known names in trade publishing, the Nielsen Company said Thursday that it would shut down Editor & Publisher and Kirkus […]