Pandora is cashing in on the popularity of its iPhone application. Since it's introduction last summer, Pandora has been the 3rd most popular download on the iPhone. Now Best Buy and Beck’s beer are purchasing exclusive rights to advertise on the new mobile platform: Best Buy for the next thirty days, and Beck’s for the subsequent thirty days. “Pandora is out in front of this emerging platform which they …
Oppenheimer Adjusts Its Package
Financial services companies spend a lot of money getting their "get rich with us" message out. In fact, it's one of the largest industries served by Madison Avenue. All of which makes launching a new ad campaign in this tricky market a sleep depriving experience. According to The Wall Street Journal, Oppenheimer Funds is kicking off a $20 million ad effort tomorrow, but last week's fright caused the firm to scrap …
The Crisis Of Advertising
Bob Hoffman, CEO of Hoffman/Lewis and otherwise known as The Ad Contrarian, is taking a deeper look at the factors hampering the ad industry in a series of posts titled The Crisis of Advertising: Advertising pundits are right about one thing. The ad industry is a fucking disaster. They are wrong, however, about what is causing the problems. The crisis is not being caused by the internet. The internet should be a boon …
Chipotle Lets An Agency Relationship Go Sour
Ad Age reveals a choice nugget regarding the parting of Chipotle and its' short-lived ad agency, Devito/Verdi: Chipotle is looking for a new agency, the company announced this morning. Its $15 million to $20 million business moved to DeVito/Verdi, New York, in January, following a review. It does not appear to be the most amicable of partings. "All of the agencies in the review may want to call us or the previous …
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“Banner Blindness” Wrong Diagnosis
From a branding perspective, click through rates are a poor metric, because one needn't click a banner to be impacted by it. According to The Wall Street Journal, ad-technology and Web-measurement companies (namely Microsoft) are trying to engineer a comeback for display ads, offering data that they say show display advertising is more effective than marketers think. The debate revolves around what leads consumers to …
Hyundai Leaves Goodby In the Dust
Ad Age has the story: Hyundai dealers were unhappy with Goodby's cerebral "Think About It" campaign, the executives said. Also, Hyundai's president-CEO, Jong Eun Kim, who arrived in January, was losing patience that the agency's work for the $80 million launch of the new upmarket Genesis sports sedan wasn't working, one of the executives said. Hyundai introduced the Genesis to the U.S. market during this year's Super …
Investment Requires Measurement, Regardless of the Field of Play
The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of describing and measuring campaigns beyond simply impressions and clicks. "I think …
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WSJ.com Is Proof That People Will Pay For Online Content
Rupert Murdoch predicted The Wall Street Journal's online subscription revenue will increase by $300 million per year over the next several years. Murdoch said at an investors conference on Wednesday that he initially had high expectations for the online newspaper as a free offering for consumers worldwide, but he reversed himself after looking at the financials. "I changed my mind totally," he said at the …
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