[EDITOR'S NOTE: This is Tom Asacker's first piece for publication on AdPulp. It's great to have Tom join our efforts here. -dB] "To point at the moon a finger is needed, but woe to those who take the finger for the moon." Symbols can become powerful conveyors of emotion and meaning. However, you should never confuse the symbol with the meaning, like many marketers frequently do. They absolutely love to commiserate …
Legal Language Carved Out of Tribune’s Employee Manual
Real estate mogul, Samuel Zell, is intent on changing the culture at The Tribune Company, his latest acquisition and first media company. Zell tapped Randy Michaels, Tribune CEO for interactive and broadcasting, to rewrite the company's employee manual--that lovely document workers snuggle up with at night. According to Los Angeles Times (a Tribune paper), the document--which shrunk from 11,519 words to 3,663 …
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Scrabble Says, “Hey, That’s Mine.”
According to the The Wall Street Journal, Scrabble's owners, Hasbro and Mattel, are working to shut down Scrabulous, one of the most popular applications on Facebook. While there are authorized Scrabble games online, Scrabulous has gained popularity because it's free, easy to play with friends and easy to access on Facebook. Scrabulous listed more than 600,000 daily active users on Facebook as of Wednesday and is one …
Today In Twitterverse
David Weinberger is author of Everything Is Miscellaneous. …
Lexus Hybrid Living EcoDesignLifestyle
Lexus Hybrid Living is an interesting content play by the luxury car brand. While many hybrid buyers are Birkenstock-wearing eco-number crunchers wanting to know all the pertinent facts and figures, Lexus appeals to another demo. The demo that says, "Hey, I'm rich. The least I could do is be responsible." Of course, never before in history, has it been so easy to "act responsibly" while stroking a check. The site …
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Zeus Jones Puts Sticky Eyeballs Concept Out of its Misery
I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it's their turn to step up, they choke. Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that's not bad when the point is to get on base. The shop's home page is simple. It's merely a map to the content they've created that exists elsewhere on the inters. If you want a capabilities …
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What Does A Comedy Writer Say When He Runs For Senate?
Well, Al Franken has to tell people he's serious. Literally. Will Minnesotans buy it? Maybe. They elected Jesse "The Body" Ventura, didn't they? …
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“The Earth Is Round” Was Once A Difficult Concept
Do your big ideas keep getting shot down? This little video might help you feel better. …
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