Dallas-based Moroch Partners is breaking a new a print, broadcast and online campaign for The Travel Channel. Promoting "Bizarre Foods" with Andrew Zimmern, the print and broadcast campaigns showcase some of the bizarre cuisine that Zimmern samples on his show and inserts them into everyday situations. Which partially explains the "Baked Tarantula" ad above. …
Yet Another Facebook Story: Wasted Clicks
For those of us living out on the bleeding edge of social media, Facebook is so 2007. But that's not true for millions of our less-hyperlinked peers. Take Mary Mitchell of the Chicago Sun-Times, for instance. She has a new Facebook profile, but she's not happy about it. That journalists have to put themselves in this virtual marketplace makes me a little sad. It just seems phony. It feels like we are scuffling Baby …
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Wren Wrangles Earnings
According to Adweek, Omnicom--the world's largest advertising holding company, with BBDO, DDB, TBWA, OMD and PHD, among others on the roster--is making good money. Omnicom's fourth-quarter net income rose more than 13 percent to $314 million on a 12.7 percent increase in revenue to $3.62 billion, compared to the same period a year ago. CEO John Wren during a conference call with analysts said clients were "a little …
Kia Decides There’s Just Nothing Funny About Millard Fillmore
Boy, is this a weird story. After two major Kia executives depart comes a possible reason for their departures, from Ad Age: The 13th U.S. president was central to Kia's upcoming "Unheard of President's Day Sale," honoring, in tongue-in-cheek fashion, the first commander in chief to have running water in the White House. The punchline of new TV ads promoting the sale is a soap-on-a-rope bust of President Fillmore; …
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Social Media Detroit Chapter
On Friday, GM launched its corporate history wiki, "Generations of GM," on GMNext.com. The Generations wiki lets people contribute first-person experiences relating to the company's centennial. The company says the wiki can include anything from "A story about a summer job in an assembly plant to pictures of a first car to favorite experiences with GM products." The company expects contributors to be employees, …
Marketing Dollars Migrate To Strange New Places
I like Tom Asacker's writing so much I asked him to be part of the team here. But even that's not enough Tom Asacker. For more we turn to a comment string on Brand Autopsy. ...there are many companies in the CPG industry who are indeed dabbling in the social media space, as well as investing heavily in R&D to innovate for their customers. However, traditional advertising drives the lion's share of their business. To …
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Hot Or Not Sold
According to TechCrunch, the novelty site turned dating community HotorNot has been acquired by Avid Life Media for a sum rumored to be in the neighborhood of $20 million. Not bad for the owners, James Hong and Jim Young, who started the thing seven years ago on a whim, sans ambition or vision. TechCrunch reports that the site's annual revenue is estimated to be "around $5 million, with $2 million in profit." Here's …
Hell Hath Frozen Over: Brand Guy Sings Promos’ Praises
Roy Sutherland of Ogilvy suggests something one doesn't see every day: LET'S PUT SALES PROMOTION AT THE HEART OF THE AGENCY Sutherland points out that our focus on brand building has a wicked aftertaste and argues that brand building ideas are not the same as behavior changing ideas. And the job of an agency is now just to do the attitude stuff, love. Sutherland suggests that good sales promotion agencies "make …
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