Chrysler doesn't just make cars. ChryslerListens. According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it "on-demand customer collaboration" instead. Bold moves. …
Rockin’ Some Hoodies
The New York Times wants us to know how tapped into the culture Scion, and their agency, is. Toyota will let Scion owners design their own personal “coat of arms” online. In making their personalized crests, Scion owners can choose from among hundreds of symbols, all designed by a professional graffiti artist. The symbols range from an eagle, a jester, a king’s crown and a worker’s fist to Japanese anime-style …
New Jersey Goes All Warm And Fuzzy
I've worked on tourism accounts, and I know it's not easy. You have to satisfy lots of different audiences, not the least of which are the politicians ponying up the cash for the campaign. So there's often a montage of footage that tries to avoid preconceived notions. Today, New Jersey launches a new campaign with nary a Springsteen or a Soprano in sight. Take a look: The PR release has more: The campaign, which …
iLike R.E.M.
Radio, like newspapers, is being hit with body blows from the internet. Here's the latest round: iLike, a social network for music fans, is scoring big today with the pre-release of R.E.M.'s new album. The roll-out, the first of its kind for a major act, will allow fans to stream and share Accelerate in its entirety beginning March 24, a week ahead of the album's April 1 release date. "It was one of those ideas that …
Brands That Occupy Physical Space Gain Mindshare
Planners are known to inhabit all sorts of out-of-the-way corners of the bloatosphere. They make up their own worlds in fact, wherein big thoughts are free to roam. By clicking around a bit in this realm, I managed to stumble upon Sarah of Digital Rain. She's writing about The Method of Loci and how it might relate to brands. Indeed, this technique did not simply disappear with the collapse of the Roman Empire. It is …
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The Open Brand: A Perfect Guidebook to Web 2.0
I’ve long said that major corporations and marketers simply don’t want to “join the conversation,” so to speak. They’d prefer not to engage in two-way dialogue with their customers and would just as soon keep the one-way megaphone. But now comes a very persuasive little handboook for those very marketers, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph.D. Despite its …
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When Brand Evangelists Get All Evangelical And Other Developments
Farhad Manjoo believes new communications technologies are loosening the culture's grip on what people once called "objective reality." Machinist is offering excerpts from his new book on the subject, True Enough: Learning to Live in a Post-Fact Society. In this clip, the author examines the cult of Mac and how fast the Apple brand evangelicals will jump you, should you dare challenge any point of their …
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…And Action
Are you hip to Fast Company's move into consumer-generated video? Actually, I hesitate to call it that. Is Scoble a consumer? What about Shel Israel? They're not Directors of Photography, that's for sure. Maybe it should simply be called DIY video. For some strong opinions on this venture, click over to Loren Feldman's video rants. …
