Adpulp
Advertising News and Know-How
By David Burn
According to Ad Age, Zune Arts was born more than two years ago as part of an alternative marketing effort by Microsoft that invited emerging artists to create online art around social themes to help launch the Zune digital music player. But since then the website has morphed into an online haven for emerging artists and musicians. While still part of the Zune family of marketing initiatives and still touting the …
Continue Reading about Zune Equals Art, Music and Discovery →
By David Burn
Brace yourself, big marketers are getting hip to text-message lingo. In ads that begin in two weeks for a new line of Degree deodorant for teen girls, Unilever is highlighting "OMG! Moments." Print ads running in magazines such as Seventeen and CosmoGIRL show "High School Musical" star Ashley Tisdale at a glitzy affair discovering that she has toilet paper stuck to one of her shoes. "We wanted to show the teens that …
This is nuts. From Brand Republic: Roger Makak (pictured), the creative ranked number one in Campaign Brief Asia’s recently released rankings, has been exposed as a work of fiction created by Saatchi & Saatchi Singapore. Speaking to Media, Campaign Brief Asia publisher Kim Shaw said: "From our point of view we’re disappointed that this agency chose to use a false name for work done by someone else.” According to …
Continue Reading about From Fake Award-Winning Ads To Fake Award-Winning People →
By David Burn
Entering the music business for the first time, The Clorox Company and its marketing communications partner, DDB Worldwide in San Francisco, recently released to the public "The Blue Sky Project: A Clorox Charity Collection." "The Blue Sky Project," is now available for purchase on iTunes and 50+ other online retailers for $6.93. Music from the CD includes original compositions from independent artists Iron & Wine, …
By David Burn
Our friend, Catharine P. Taylor, wants the virtual you to go clubbing and then report back in the morning. Check that. Coca-Cola wants you to do so. Catharine P. Taylor wants to report on the action, or lack thereof. image courtesy of Mashable Here's what she's saying so far: ...if you believe that one thing social media marketing needs is great apps from major advertisers, it's as good a place as any to start. …
Continue Reading about Yet Another Facebook Story: Burn Alter Ego’izzle →
Think you're having a rough time of it in the ad biz? Well, you might feel better by peeking at AngryJournalist.com. According to the awesome journalists at Breitbart.com: The website was created by a former journalist who cut short his young career in the news business to work in political communications in Illinois. But he insists his decision to change paths was not driven by anger. Kiyoshi Martinez, 23, who …
Here's an interesting note from Adweek: Hyundai Motor America last week assigned former national lead agency The Richards Group a "mini-campaign" for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing. "I saw something we liked," said Ewanick, who declined to disclose spending on the campaign. "It suits our strategic and tactical needs at the moment." A couple of facts for …
By David Burn
Move over "Mad Men." There's a new advertising agency-based TV show in town. Variety and Gods of Advertising are both reporting that "Truth In Advertising," a show set in Chicago and written by former Leo Burnett employees, has been greenlighted by TNT. Steffan Postaer says, "A few years ago, one of my best friends, John Coveny left Leo Burnett -not happily I might add- to join one of his best friends, Hunt Baldwin …
Continue Reading about Hollywood Success In The Script For Coveny And Baldwin →
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