Über stay at home mommy blogger, Heather Armstong, a.k.a. "Dooce," is often profiled in MSM. Today, it's Career Journal's turn to mine for material. Here's what I learned this time: Shani Higgins, Technorati's vice president of business development, estimates Dooce.com could yield as much as $40,000 a month in ad revenue from companies coveting her traffic, like BMW and Verizon. Heather sometimes suffers from severe …
Mod Digs
According to Ernie Schenck, Hill Holliday is settling into its new offices at 53 State St, Boston, MA 02109, USA. …
Barackary Clintama
Are you hoping to see Obama and Clinton run together to beat back the Republican machine? If so, here's what such a move might look like. The image is actually an ad for Hogeschool-Universiteit Brussel in Belgium, which claims to be a college and university in one. Clearly, they teach Advanced Photoshop there. [via Copyranter] …
Same Idea, Different Word
Online, it's all about community. Building community, embracing community, listening to the community. According to USA TODAY, offline marketing is more about "the neighborhood." Many Starbucks stores now boast that they have the best espresso "in the neighborhood." Applebee's has a new slogan: "It's a whole new neighborhood." Wal-Mart's smaller-scale suburban stores call themselves Wal-Mart Neighborhood Markets. …
Rupe And Balmer Sharpen Their Google Darts
Rupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, a move that could result in the union of Yahoo, Microsoft’s MSN and News Corporation’s MySpace. The New York Times calls the three-headed beast "a behemoth that would upend the Internet landscape." …
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State Assemblyman Armed With Slingshot Aims At Tech Giants
A trade group representing several large Internet companies sent a letter detailing "strong opposition" to a New York state bill that would limit the companies' ability to collect information for targeted advertising. "[The bill] is unnecessary, most likely unconstitutional, and would have profound implications for the future of Internet advertising and the availability of free content on the Internet," wrote Jim …
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Naked Revealed In Times
Louise Story of The New York Times takes the robe off Naked, the communications planning agency with offices in London and New York. Here's a bit about how the firm is structured and the role they play in clients' lives: Unlike many ad agencies, Naked does not create ads or purchase the space for them from media companies. Executives at Naked say that they are “media neutral,” meaning that they are indifferent to …
Real Insight That Builds A Business Doesn’t Grow On Trees
Matthew Milan, Director of Insight and Planning at Critical Mass, is sharing slides. | View | Upload your own On page eight of this deck, there's a nice quote from Ron Johnson of Apple. He says, "Design works if its authentic, inspired and has a clear point of view. It can't be a collection of input." I love it when people refuse to compromise their vision. That is, I love it when their vision is grand and …
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