State Assemblyman Armed With Slingshot Aims At Tech Giants

A trade group representing several large Internet companies sent a letter detailing “strong opposition” to a New York state bill that would limit the companies’ ability to collect information for targeted advertising.
“[The bill] is unnecessary, most likely unconstitutional, and would have profound implications for the future of Internet advertising and the availability of free content on the Internet,” wrote Jim Halpert, general counsel for the industry group, in a letter to Assemblyman Richard Brodsky, the Westchester County Democrat sponsoring the bill.
Mr. Brodsky dismissed the letter. “These guys want the unadulterated right to invade the privacy of the citizens of this state and we’re not going to let them do that,” he said. “This is why we have governments, not just corporations.”
By “these guys” Brodsky means yahoo, Google, AOL, Comcast, eBay, Electronic Data Systems, Facebook, Monster Worldwide and Reed Elsevier NV.
[via The Wall Street Journal]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.