Archives for December 2008

Let’s Talk Money

Compensation for services is a topic we rarely bring up here. Maybe because talking about how much one makes is totally taboo. Given that it is mostly unspoken and absolutely off-the-record when spoken makes this find at sort of interesting. It seems newspaperman Paul Bonaiuto, Executive Vice President and Chief Financial Officer for Journal […]

Today In Twitterverse: Live Snow Reports

Portland Twitters is a live feed from Portland area residents making updates on current snow conditions. Any “Tweet” mentioning “snow”, “ice” or “#pdxtst” from someone whose location is within 100 miles of Portland shows up in the live stream. The Oregonian is using Monitter to capture and dispense the data.

Ask AdPulp: Navigating the Negativity

Welcome to the first installment of Ask AdPulp. The question came in anonymously and the answer here comes to us from a marketing veteran who wishes to remain anonymous. In the future, I’d like to spread the best incoming questions around to “Friends of AdPulp,” so we have a variety of voices adding value in […]

Ogilvy On Recession

If you’re looking for tips on how to be a lean, mean marketing machine in the current downturn, who better to provide that advice than a global agency that’s owned by a conglomerate? A new website, Ogilvy On Recession, offers downloadable booklets and advice on what companies need to do to survive in tough times. […]

Pawns In The Game

Was that fun for you? If so, head over to Esquire where Daniel Murphy has complied “The Five Most Terrifying Local TV Christmas Commercials.” [via Daniel Pink]

What We Do Builds Shareholder Value

Jump ahead to 2:15 John Gerzema, Chief Insights Officer for Young & Rubicam, and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, appeared live on Bloomberg to argue for brands. He said, “brand value actually represents one third of the market value of the S&P 500 (up […]

Difficult Dive, Perfect Entry

I’m still new to Portland, so there are lots and lots of ad people I have yet to meet in person. Jerry Ketel is one. Dan Wieden is another. I could actually fill a spreadsheet with all the movers and shakers working in Portland’s creative industries that I’d like to meet. One of the gents […]

The Giving Tree Now Dispenses Hard Cider

Strongbow: Urban orchardby hourigan Jeremy at Post Advertising has an interesting take on the Strongbow Cider ad above. He blames Malcolm Gladwell and his book The Tipping Point for marketers’ insatiable desire to appeal to hipsters and he draws a line from that theory to this spot. I’d say the spot appeals more to daydreamers […]