According to Ad Age, “The Most Interesting Show in the World” is the event marketing leg of the brand’s “Most Interesting Man” contest. Since introducing the campaign two years ago, Dos Equis has seen double digit gains.
Archives for November 2008
Agency.com is pissed. The Omnicom digital shop contends iCrossing raided its staff and its client roster. A Dallas court will now decide the affair. Agency.com is asking for $19.5 million in damages. Here’s how the The Wall Street Journal frames the case: Madison Avenue agencies typically refrain airing such dirty laundry. The suit exemplifies the […]
From an ad man’s perspective, DVRs are the bane of TV’s existence. According to The New York Times, 27% of American households now own one of these hideous devices and use it to fast forward through commercials. Can you imagine? Here’s the thing with a DVR though…you have to watch the screen to know when/where […]
Kottke’s version of BarackObamaIsYourNewBicycle.com is monetized via small display ads from companies like Rackspace, Shutterstock, Emma and GoodBarry. His content is also user-submitted. The original, written by a Wired editor, is monetized via a book strategy.
According to CNN, 127 million Americans voted in this fall’s election. That’s 61 percent of eligible voters, compared to 67 percent in 1960.
On Slide 22, Paul Isakson says “Committing = building your brand on principles that never change.” It’s a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this.
Adoption by the mainstream is the natural state of affairs for edge trends that gain traction. It can be a sad affair or a celebration, depending on one’s point of view. Nicholas Carr, a serious writer and editor with a blog, makes some astute observations about the state of blogging as we head toward 2009. […]
Portland’s Rumblefish is a unique agency, to say the least. They specialize in sonic branding. What’s sonic branding? For Pabst Brewing, Rumblefish produced PBR-branded CDs and 7″ vinyl records and gave copies to the bands–no strings attached–to distribute to their fans. Bands were so enthusiastic about the project, many threw CD release parties on their […]
Bob Hoffman of Hoffman/Lewis and I had breakfast this morning in downtown Portland. One of the things Bob said that really resonates with me is: “There’s money to be made in the cracks.” So true. Last Wednesday, I had lunch on NW 23rd with another agency principal, Kent J. Lewis of Anvil Media. I don’t […]
Mailing lists are not sexy, but they can be highly effective tools for reaching one’s core audience. Take this simple email newsletter from Trumpet in New Orleans that comes to my inbox once a month: It’s a nice newsletter, but there has to be something on the other side of my click for it to […]