According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign.
Archives for June 2008
Adweek is profiling Colleen DeCourcy, chief digital officer of TBWA Worldwide and Cyber jury president at Cannes. DeCourcy, 43, has been at the forefront of digital marketing since the first tech boom in the ’90s, when it mostly meant building Web sites. Speaking about her new role at TBWA, DeCourcy says, “It’s been a leap […]
Wrath of Cannes is the right kind of award show. That is, one that doesn’t take itself too seriously. Hosted by Woods Witt Dealy, the announcement is plenty cheeky. This week, what will you be doing while Madison Avenue’s crème de la crème are soaking up sun and sipping rosé on the Riviera during the […]
I’m not an NBA fan, but this Ad Age story is wild: According to a new survey of 907 people released exclusively to Ad Age today, more than one-third (37%) of respondents believe that the National Basketball Association somewhat or very likely alters the outcomes of its games. The YouGovPolimetrix Omnibus Poll found that among […]
This year, total entries at this Cannes International Advertising Festival grew 10.2% to more than 28,000. Every category is up, and the new design Lions attracted about twice as many entries as expected — 1,126 — so the festival had to scramble to add more judges to the jury. Americans aren’t deterred by the weak […]
According to Brian Stelter of The New York Times, “the bloom has come off social networking’s rose.” With a new design to debut this week, News Corp.-owned MySpace intends to do something about it. With an eye toward monetization, MySpace is being redesigned beginning Wednesday with a new home page, which will be less cluttered […]
Michael Arrington of TechCrunch grills Chris Alden, CEO of blogging service SixApart, at Apple’s iPhone 2.0 coming out party last week. It’s good to see some tough questions from a blogger. And it’s funny to see the culture of transparency (as represented by Arrington) bump up against Apple’s closed-source reality.
Shawn gave me a bottle of Templeton Rye, a.k.a. “The Good Stuff” last winter. We opened it tonight. It always fun when a microbrand has a special story to tell. Templeton Rye has lots of stories to tell–one story being that it was Al Capone’s favorite–and the producers and old-timers around Templeton, Iowa are busy […]
Threadless is on the cover of Inc. Jake Nickell and Jeffrey Kalmikoff, two north side of Chicago graphic designers figured out how to create community and a thriving business in the same move. Academics, venture capitalists and the entrepreneurs who read Inc. are paying attention. Threadless is at the vanguard of a new innovation model […]