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Archives for 2007

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When You Have Kids At Choate, You Tend To Play It Safe

The fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey polled 279 U.S. chief marketing officers, VPs of marketing, and marketing directors on new media/consumer generated media, integrated marketing and industry ethics. Concenring CGM, the findings are more than a bit discouraging. Only 22% said they were "very willing" to allow consumers more control. Others said it could harm their businesses and …

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Great Ideas Go Nowhere In Dysfunctional Organizations

Executive Coach, Doug Sundheim, describes the problem that plagues many businesses, particulary organizations that rely on lots of meetings. What passes as "communication" in most organizations is nothing more than people talking AT each other. Firing different opinions around a room with little structure to productively move any action forward. The dialogue is dysfunctional - meaning that it doesn't produce a deeper …

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Xerox and Wired Invest In Mass Customization

In its April issue, Wired magazine, in partnership with Xerox, invited subscribers to upload their photographs to Wired.com. The first 5,000 who did so are now receiving their July issue with themselves as the cover art. Not coincidentally, the editorial theme of the issue is the growing personalization of all things in cyberspace, and the headline over the photo is “You are here.” And while the Xerox name is not on …

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Crispin Leads Dentsu Into Gutter

Newton Vineyard of St. Helena, Calif., with the aid of Dentsu/Los Angeles has mined a new space for its messaging—the gutter, that heretofore unused space between the binding and the first column of text. According to The New York Times, Newton Vineyard purchased a series of gutter ads in the June 15 issue of Wine Spectator. Morgan Halme, a copywriter at Dentsu said he thought placing ads in the gutter was …

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Dove Evolution vs. Fair And Lovely: Could You Create Both?

[UPDATE 7/5/07] If you came from the link on TalentZoo.com, welcome. I think this is simply a very interesting comparison of how one company, albeit a conglomerate, markets its products in different cultures and countries. Well, Dove Evolution won big at Cannes, as many predicted. From Adweek: "It's a big idea, beautiful execution and a powerful story for Dove to tell," said Bob Scarpelli, jury president of the Film …

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Perez Hilton’s Paparazzi Problems

Gossip blogger, Perez Hilton, whose real name is Mario Lavandeira, is fighting lawsuits by paparazzi and others who claim he posts their photos and video content on his site without permission, according to The Wall Street Journal (paid sub. req.). His web site routinely posts tabloid photos of celebrities and adds scribbled commentary and rudimentary doodles. Mr. Lavandeira defends his actions, saying his …

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Lining Up The Dots

CreditCheck.com sold at auction in New York City today for $3,000,000. Seniors.com fetched $1,800,000. And so on. Probably my favorite of the lot is Cantaloupe.com, which sold for $25,000—not bad for a melon. [UPDATE] The Wall Street Journal (paid sub. req.) is reporting that Business.com (the business and the domain) is now on the auction block, and could fetch anywhere between $300 million and $400 million. …

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For Timex, It’s Time To Acquire More Shelf Space

According to The Wall Street Journal, Timex—the brand that takes a licking and keeps on ticking—is keeping some pretty fancy company these days. This morning, family-owned Salvatore Ferragamo SpA will open the doors of its medieval palazzo on the banks of the Arno River in Florence to Timex Group Chief Executive Joe Santana, who is expected to unveil a deal whereby the U.S.-based company will produce high-end watches …

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