Perez Hilton’s Paparazzi Problems

Gossip blogger, Perez Hilton, whose real name is Mario Lavandeira, is fighting lawsuits by paparazzi and others who claim he posts their photos and video content on his site without permission, according to The Wall Street Journal (paid sub. req.).
His web site routinely posts tabloid photos of celebrities and adds scribbled commentary and rudimentary doodles. Mr. Lavandeira defends his actions, saying his commentary constitutes “fair use” and is protected by copyright law.
Bryan J. Freedman, Mr. Lavandeira’s lawyer, said, “ stands by its commitment to protect the freedom of people to transform content on the internet for the purpose of commentary and satire and unquestionably believes that it comports with the fair use exception.”
Los Angeles photo agency X17 Inc. sued Mr. Lavandeira in federal court last year, asking for $7.6 million in damages. Unsuccessful in that attempt, X17 persuaded the Australian Web hosting company Crucial Paradigm to shut down Lavandeira’s site, but that ploy didn’t work for long. After a brief downtime yesterday, the site has a new host–BlogAds–and is now up again.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.