Lining Up The Dots sold at auction in New York City today for $3,000,000. fetched $1,800,000. And so on. Probably my favorite of the lot is, which sold for $25,000—not bad for a melon.
[UPDATE] The Wall Street Journal (paid sub. req.) is reporting that (the business and the domain) is now on the auction block, and could fetch anywhere between $300 million and $400 million. Entrepreneurs Jake Winebaum and Sky Dayton were widely mocked for lavishing $7.5 million on a single Internet domain name — — back in 1999. It was the single highest price paid for a domain name at the time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.