The Red Cross found itself in the middle of a branding tussle inside a Manhattan courtroom yesterday. According to The New York Times, Johnson & Johnson and the American Red Cross have shared the red cross symbol amicably for more than 100 years — Johnson & Johnson on its commercial products and the American Red Cross as a symbol of its relief efforts on foreign battlefields and in disasters like floods and …
Red Tettemer Brings New Meaning To The Word “Mocumentary”
Groundhog Crossing—a feature film written, directed and produced by Philadelphia-based advertising agency Red Tettemer on behalf of the Pennsylvania Tourism Office—is making the rounds at independent film festivals across the country, all in the name of driving state tourism. “We figured we’d never outperform that Chocolate Rain guy on YouTube, so we decided to forgo the typical ‘viral video’ and create a full length …
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Ad Creep’s New Poster Child: In-Text Advertising
So, I'm reading this article on Entrepreur about The Catalyst Code: The Strategies Behind the World's Most Dynamic Companies, a new book by Richard Schmalensee and David S. Evans, when I notice these green dotted text links... Curious, I click, only to find an advertising popup care of optSpots, not a deeper exploration of the topic like I've been trained to expect. Not good. …
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Please Direct Me To A Parking Spot
Mobile Mammoth points to an interesting new mobile media play that can help drivers in densely packed American cities find a place to park. The service is called Best Parking and it currently features a database of parking garages (and prices) in NYC, Boston and Philly. See the company's slimmed down mobile site here. …
Must We Go There?
via Flickr member, aapglobal …
More Random Notes From The Account Planning Conference
There are only two types of Account Planners in America: Forty-something Brits and Twenty-something Americans. That's it. I'm not sure if that bodes well for the future of Account Planning, because those British accents can really give any presentation an aura of legitimacy. This whole conference is awash in...greenwashing. From carbon-neutral ad agency networks and Gore worshipping to a presentation by the Method …
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Planners Planning To Use Blogs To Plan Their Plans
Today at the Account Planning Conference, Aki Spicer from the Fallon Planning Blog and Ed Cotton from Butler Shine & Stern's Influx Insights led an interesting discussion entitled "Blogging the Agency," encouraging Account Planners to start blogs, use the blogosphere to find unique voices and encourage clients to take advantage of blogs and social networks. But the most interesting thing I thought was meshly.com, a …
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