Ad Creep’s New Poster Child: In-Text Advertising

So, I’m reading this article on Entrepreur about The Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies, a new book by Richard Schmalensee and David S. Evans, when I notice these green dotted text links…
optspots.jpg
Curious, I click, only to find an advertising popup care of optSpots, not a deeper exploration of the topic like I’ve been trained to expect. Not good.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.