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Ad Creep’s New Poster Child: In-Text Advertising

So, I’m reading this article on Entrepreur about The Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies, a new book by Richard Schmalensee and David S. Evans, when I notice these green dotted text links…
optspots.jpg
Curious, I click, only to find an advertising popup care of optSpots, not a deeper exploration of the topic like I’ve been trained to expect. Not good.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.