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Red Tettemer Brings New Meaning To The Word “Mocumentary”

August 8, 2007 By David Burn


Groundhog Crossing—a feature film written, directed and produced by Philadelphia-based advertising agency Red Tettemer on behalf of the Pennsylvania Tourism Office—is making the rounds at independent film festivals across the country, all in the name of driving state tourism.
“We figured we’d never outperform that Chocolate Rain guy on YouTube, so we decided to forgo the typical ‘viral video’ and create a full length feature film for our client,” said Steve Red, president and chief creative officer of Red Tettemer.
“The PA Tourism Office continually inspires us to challenge conventional thinking,” said Red. “Why stop at another series of webisodes—why not produce an indie film as a marketing vehicle? Why not have it star two guys in furry costumes? Why not rent an RV and send three agency folks on a cross country road trip?”

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About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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