Red Tettemer Brings New Meaning To The Word “Mocumentary”

Groundhog Crossing—a feature film written, directed and produced by Philadelphia-based advertising agency Red Tettemer on behalf of the Pennsylvania Tourism Office—is making the rounds at independent film festivals across the country, all in the name of driving state tourism.
“We figured we’d never outperform that Chocolate Rain guy on YouTube, so we decided to forgo the typical ‘viral video’ and create a full length feature film for our client,” said Steve Red, president and chief creative officer of Red Tettemer.
“The PA Tourism Office continually inspires us to challenge conventional thinking,” said Red. “Why stop at another series of webisodes—why not produce an indie film as a marketing vehicle? Why not have it star two guys in furry costumes? Why not rent an RV and send three agency folks on a cross country road trip?”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.