David Rosen has been a busy man of late. On August 7th, the former Group CD at Deutsch had his first novel, I Just Want My Pants Back, published. He's been giving readings in Manhattan and promoting his work on these very internets. In the middle of this swirl, Rosen took a moment to entertain some questions, formed after reading the advance copy he was kind enough to send my way. Q. Did you see the article in the …
Making Meaning With A Domain Extension
Financial services company, TIAA-CREF, is playing up its status as a nonprofit organization with a new ad campaign from Modernista which includes a new web site, powerof.org. Gareth Kay, who leads the planning department at Modernista said, “We talked to a bunch of participants and a bunch of prospects in focus groups,” and the emphasis on TIAA-CREF’s nonprofit status “felt like an interesting place for the brand to …
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That’s What Makes America Such A Great Country…
...the freedom to make ads like this... ...without fear of being rounded up by the government for horrendous, horrendous taste. (Thanks to The Consumerist) …
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Is Apple Insulting People With Eating Disorders?
Over at The Huffington Post, Ashley Duque Kienze, a former bulimic, takes issue with the headline shown here: With the help of my family, my faith and my friends, I gave up the unhealthy behaviors of my eating disorder three years ago. Today, I write a blog about eating disorders and other issues related to women to help others through their struggle with societal images of beauty. I don't want other women or girls …
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Nebraska Advertising Gets A Blog
Following the lead of Idaho and some other locales, there's now NE Creative, a blog about advertising in Nebraska. Don't make any, uh, corn-y heartland-insulting jokes here. 2 of our 4 AdPulpers, Mr. Shawn and Mr. David, are proud Cornhusker dudes. …
The New Direct Is Nothing Like The Old Direct
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott is presently sitting atop Amazon's PR books list. Web Ink Now is the author's blog. [Marketing Voices program via Marketing Profs Daily Fix] …
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Not Another Erectile Dysfuntion Ad
For more info on this Greenpeace campaign, see MusicWood.org. …
Y > G
According to Los Angeles Times, Yahoo edged out rival Google in a University of Michigan customer satisfaction survey released today. Yahoo's ascent reflects consumers' impression, whether deserved or not, that Yahoo has done a better job of innovating to keep up with the times, said Larry Freed, president of ForeSee Results, which wrote an analysis of the data as a sponsor of the University of Michigan's American …
