Our fearless leader, David Burn, was born on this day in...well, sometime in the last century. Happy Birthday, big man. …
Continue Reading about This Day In Advertising Blog History →
Our fearless leader, David Burn, was born on this day in...well, sometime in the last century. Happy Birthday, big man. …
Continue Reading about This Day In Advertising Blog History →
At the Chicago Sun-Times, Lewis Lazare doesn't usually have breaking news, but today he's got an exclusive story: United Airlines will stun the ad world today when it shifts its advertising account from Fallon/Minneapolis -- its home for a decade -- to a startup boutique agency, Barrie D'Rozario Murphy/Minneapolis. United now will become the new shop's flagship account. Per United Senior Vice President of Marketing …
Continue Reading about Bob Barrie’s Agency Gets Off The Ground With United →
Me, I always preferred David Lee Roth as my Van Halen singer of choice, but Sammy Hagar's doing just fine. BusinessWeek reports (yes, freakin' BusinessWeek) reports on Sammy's not so small business. As the founder and front man of the 200-employee, Novato (Calif.)-based Cabo Wabo Enterprises, with about $60 million in revenue, Hagar is behind a top-selling line of premium tequilas, as well as a growing chain of …
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The Jeep account, previously held at an Omnicom agency, is now moving to a new Omnicom agency, after a pitch that involved other Omnicom agencies. Adweek clears it all up: Omnicom Group's Cutwater has won creative duties on Jeep, the client confirmed. Cutwater, the newly launched San Francisco agency led by former TBWA\Chiat\Day creative executive Chuck McBride, beat out other Omnicom shops such as Element 79 in …
Continue Reading about Omnicom Beats Omnicom, Omnicom, And Omnicom →
French holding company Publicis will handle all marketing for P&G's Oral-B line of dental care products--everything from advertising to package design and public relations. All said, it's a $65 million win over incumbent Omnicom. P&G calls this consolidation a "new way to work with agencies." According toBrandweek: "Implementing an agency model that moves us from many separate agencies to one team, one leader and one …
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By David Burn
What's it like to win an account that spends $1.2 billion a year on advertising? Mere mortals in the ad biz are ecstatic with a $10 million dollar win. Goodby's latest account score comes in at 120 times that, which is pretty amazing. Ad Age looks at some of the reasons for Goodby's success. "Goodby's sterling reputation and creative talents are second to none and together we will deliver a more integrated and …
Over at Slate, ad critic Seth Stevenson takes a look at Crispin's ads, and their effect as a whole: It's not personal. Every Crispin employee I've ever spoken with has been friendly and likable. And it has nothing to do with how effective or ineffective Cripin's ads are as sales tools. The jury's still out on that. No, my distaste is purely aesthetic. Crispin ads annoy me. And I'm not alone. Every time some new …
By David Burn
This TV spot is a giant killer. …
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