The Jeep account, previously held at an Omnicom agency, is now moving to a new Omnicom agency, after a pitch that involved other Omnicom agencies.
Adweek clears it all up:
Omnicom Group’s Cutwater has won creative duties on Jeep, the client confirmed.
Cutwater, the newly launched San Francisco agency led by former TBWA\Chiat\Day creative executive Chuck McBride, beat out other Omnicom shops such as Element 79 in Chicago, Martin/Williams in Minneapolis, BBDO and Downtown Partners in Toronto.
I’m an Omnicom shareholder. Not a big one, of course, but I think I’m entitled to an answer as to how much money was wasted on this nonsensical review. I happen to think Omnicom is the one of the better managed holding companies, and it’s perfectly fine to move things around the network, but to call a review where everyone pulls out their dog and pony show is a waste and wholly unnecessary. I thought IPG had the market cornered on this type of idiocy.
