Archives for October 2007

Will Microblog For Food

New media consulant Marshall Kirkpatrick loves Twitter. People laugh at Twitter, and they can go ahead and laugh for all I care, but I’m here to tell you that it can be invaluable. Aside from the personal connectedness and relationship maintenance it’s good for, let’s be honest – it’s paying my rent. How is it […]

Mastering The Mix

Tim O’Reilly talks about the value of putting people from different disciplines in a room together. In thinking about the future of collective intelligence, we need to make sure that we not only think about systems that lead to convergence of opinion, but also ones that ensure divergence, and fresh inputs. The surest way I […]

The Dawning of Journalism Boutiques

The Wall Street Journal (paid sub. req.) is running an unassuming piece on the formation of ProPublica, a news room without all the baggage. A new venture backed by philanthropies will start publishing investigative journalism articles beginning next year, looking to fill a gap being left as newspapers cut costs amid weak advertising. The organization, […]

Selling Soap On The Intertubes

According to The New York Times, the intertubes is a time machine that one giant marketer is riding back to the 1940s and ’50s. The company that brought soap operas to radio, then television, Procter & Gamble, is trying the same strategy online with “Crescent Heights,” a new show intended to reach young viewers where […]

Life In The Ad Trenches

I like to follow a link and find something fresh there that looks and feels like a discovery. I clicked into such a world this morning, when I followed a link to the daily (ad) biz. The anonymous writer of this blog doesn’t like New York people, the Yankees, Yankees fans or men with earrings, […]

Legendary Brand Architect Says CGC Is “Like Pulling Your Own Teeth”

Adweek talked to Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, who is being inducted into The One Club Creative Hall of Fame this week. Here’s a selection of his thoughts on the state of advertising today: Q.What do you think of the state of copywriting, given that we […]

How Stuff Makes Money

How Stuff Works, the “not yet profitable” web property owned by investor Carl Icahn and others, will be acquired by Discovery Communications for $250 million. The deal highlights how established media companies increasingly are expanding on the Web through targeted acquisitions instead of building their own sites, a strategy that largely has failed. “We’re way […]

Nike’s Investing In Experiential. Big Time.

“We’re not in the business of keeping the media companies alive, we’re in the business of connecting with consumers.” – Trevor Edwards, Nike’s corporate vice president for global brand and category management This is a great time to be in the marketing services business. The inverse is also true—it’s not such a great time to […]