The Dawning of Journalism Boutiques

The Wall Street Journal (paid sub. req.) is running an unassuming piece on the formation of ProPublica, a news room without all the baggage.

A new venture backed by philanthropies will start publishing investigative journalism articles beginning next year, looking to fill a gap being left as newspapers cut costs amid weak advertising.
The organization, to be called ProPublica, will be headed by Paul E. Steiger, who was managing editor of The Wall Street Journal until earlier this year.
Mr. Steiger said the group would produce journalism that “shines a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them.”

In other words, the interwebs changes everything. Journalists no longer need to be strapped to the machinery that produces “a paper.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.