Archives for September 2007

Time To Cut Back On The Bacn

According to Pittsburgh Post-Gazette, a new term was coined last month at PodCamp Pittsburgh 2. The term is “bacn” (pronounced bacon). Bacn is opt-in email from your bank, your dentist and other service providers. It’s not exactly spam, because you asked for it. But it’s not personal e-mail either. For online marketers, bacn is the […]

Rolling Stones To The Contrary

Amy, Cruise Director at Get Satisfaction explains the crowdsourcing concept as it applies to customer service: Satisfaction is people-powered customer service for absolutely everything. More specifically, though, it’s a place where communities of customers come together to answer each others questions, share ideas with each other or with an organization, report and solve problems and […]

Unilever’s Content Play

The Wall Street Journal (paid sub. req.) is reporting on the latest adventure in branded entertainment. Next week, MTV plans to air “The Gamekillers,” a new TV series about young men’s quests to win over women. It may not be obvious to viewers, but the series is also about Unilever PLC’s quest to sell more […]

Big Love In The Big Easy

When it comes to conference names “Polygamous Weddings” is certainly one of the more creative entires I’ve seen. Ever. But I’m not surprised in the least. Great things comes from New Orleans. The October 26th event, put on by Trumpet and The New York Times, has a blog with more details. Could it be otherwise? […]

Real Life Mad Men Taken To Task By Good Doctor

[via Bluffton Today]

Juliette Lewis ROX PDX

Do you ever wonder how agencies like Wieden + Kennedy keep their edge razor sharp? Easy. They invite fringe characters like Juliette and the Licks to their Atrium for lunchtime antics.

Organic Spreads Its Wealth

Catharine P. Taylor weighs in on Organic’s new strategic consulting practice, a unit that boldly intends to partner with agencies outside the Omnicom network. There are probably agencies out there who see this new unit as so much dot-com hubris, but what I’ve always enjoyed about interactive shops is their disdain for the ad industry’s […]

Grey Goes Green

Ad agencies, like most offices, are pretty wasteful places. Ad Age reports that Grey is trying to combat it. The agency has created a website where New York agencies can blog about their internal efforts to stem carbon emissions, and is trying to drive traffic to the site with a full-page ad in the official […]