Reuters is reporting that retail behemoth Wal-Mart is opting for a new slogan. Bland “Save Money. Live Better,” replaces the trusty “Always low prices.” It’s the first new tagline for the company in 19 years.
Archives for September 2007
When an organization has thousands or tens of thousands workers on the customer service front line, it’s nearly impossible to maintain brand standards. According to AP, a McDonald’s employee in Union City, GA failed to maintain brand standards and as a result found herself in jail. Kendra Bull, 20, said she accidentally spilled salt on […]
Warning! Typical press release language to follow: Juggling pressures from work and home life, from snake wranglers to putting out fires, Fey seeks a moment of refuge through the American Express customer care representative who frees her of liability for a fraudulent charge made on her American Express Card. “I’m so excited to be a […]