Archives for July 2007

Get A Really “Sick” Computer from HP

For more see, HP’s back-to-school push. [via Adverganza]

AAMOF Mobile Is Personal

Allen Adamson, managing director of the New York office of branding consultancy Landor Associates, put together an outline for brands looking to go mobile with their messages. And what brand isn’t? Among other things, he says mobile “is very personal.” Unlike TVs and PCs, which may be shared with other family members, a cellphone is […]

Do the Hustle

The Wall Street Journal (paid sub. req.) examines the booming business of outdoor advertising today. In particular, the paper looks at upstart Van Wagner, the nation’s fourth-biggest billboard business. With cities increasingly passing restrictions, the number of billboards — 168,000 nationwide last year — isn’t keeping up with demand. As a result, rents are rising. […]

Advertising Has Never Been A Subtle Art

The NFL’s Trippin’

Resistance is mounting to a new NFL ruling that forces photojournalists to wear vests with the logos of NFL sponsors Canon and Reebok while shooting games. “It totally goes against our Code of Ethics to force photographers to advertise as if they were some sort of NASCAR vehicle,” said John Long, the chair of National […]

John Edwards’ Hair Piece (Piece Of Video, That Is)

I didn’t watch the entire Democratic Presidential debate last night, but it was formatted so that the questions were asked by ordinary people via their own YouTube videos. Each campaign also was given time to play their own video. Here’s the one from John Edwards: I’m not a huge fan of John Edwards, but I […]

Richmond’s Take

The Wall Street Journal (paid sub. req.) says Wal-Mart’s new ad campaign strikes “an emotional chord,” although I fail to see much evidence of it in the following print ad. The campaign hopes to evoke “a series of simple, real parent-to-parent conversations with Wal-Mart customers,” says Danny Robinson, a creative director at Martin Agency, an […]

Pay to Play

This just in from Cupertino… If you want to see the iPhone at an Apple store, be sure to bring some cash. Large crowds flocking to see the iPhone and next generation iPods have forced Apple to begin charging a $5 entrance fee for Apple stores. Many analysts anticipated the move, and expect a positive […]