Pay to Play

This just in from Cupertino…
If you want to see the iPhone at an Apple store, be sure to bring some cash. Large crowds flocking to see the iPhone and next generation iPods have forced Apple to begin charging a $5 entrance fee for Apple stores. Many analysts anticipated the move, and expect a positive response from customers.
“Part of the move was to limit crowds to keep the stores safe, but also we wanted to keep the right kind of people in the stores,” said vice president of retail outlets, Vince Sciopiano. “By ‘right kind of people’ I mean true Apple customers with money, willing to pay just to look at our newest wares.”
While Apple Geniuses patrol inside the store, Apple “Muscleheads” will guard the window displays and entrances.
For the $5 fee, customers will get an Apple button which will allow them entrance into the store and is used to track the customer’s movements. Sciopiano noted that the $5 fee could be applied to purchases on that visit.
[via BB Spot*]
*a humor site, like The Onion, but focussed on tech



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.