Archives for April 2007

All Green All The Time

According to The New York Times, Discovery Communications, the cable channel operator, plans to start a 24-hour channel focused on eco-friendly living, as part of a push into the rising environmental movement. The company, based in Silver Spring, Md., will next year rebrand its Discovery Home Channel with a name that has not been selected […]

Just Like Sugar, Kind Of

The Wall Street Journal (paid sub. req.) looks at a truth in advertising dispute between marketers that is anything but sweet. A battle between makers of artificial sweeteners stands to turn bitter next week, as a trial begins over what a judge has termed a veritable “sugargate.” The fight pits Merisant Co., the maker of […]

DIY Photog Puts Fashion In Focus

“Color on Madison Avenue” by Scott Schuman New York Post is running a feature on Scott Schuman, the man behind the lens at The Sartorialist. For the past year-and-a-half, Schuman has been snapping photos of stylish folk and posting them with pithy commentary at, which recently hit a million monthly page views. While fashion […]

Vermont’s Fuse Lit

On March 28th, we published a post called Look A New Fiefdom about Omnicom’s foray into sports and entertainment marketing. I podered how Fuse Marketing of Burlington, VT–a top 20 sports marketing agency according to Sports Business Journal–would take the news, given Omnicom’s new name for the unit is Fuse Sports & Entertainment Group. Here’s […]

Japan Loves Blogs

Dave Sifry at Technorati posted The State of the Live Web, April 2007 today. Here’s one fact that jumps out…Japanese is the #1 blogging language at 37%, folowed by English at 36%. Chinese is the third most prevalent language at 8%; Italian is fourth at 3%; and Farsi, a newcomer in the top 10, comes […]

Ogilvy On Digital Advertising

Carla Hendra, co-chief executive of Ogilvy North America spoke to The Wall Street Journal about the elevated importance of digital in her organization. The Wall Street Journal: Why is it crucial for Ogilvy to have a chief digital officer? Ms. Hendra: Every single part of the Ogilvy business … has to be infused with digital, […]

I Propose A New One Show Category

“Unintentionally Hilarious Local Commercial” Thanks to The Consumerist (one of my favorite blogs), we get “Great Moments In Commercial History.” I give you one of many gems, Don’s Guns: Who gives a crap about Singaporean two-page spread ads for Legos when this spot is just begging for a pencil?

Circuit City’s Loss May Be Aaron Rents’ Gain

In the wake of Circuit City dumping its most experienced and highest paid workers, other, better-managed companies are looking to hire. Most notably Aaron Rents, as BusinessWeek reports: Just one day after the electronics chain Circuit City Stores announced that it would lay off 3,400 workers and replace them with lower-paid employees, Charles Loudermilk, chief […]