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Archives for 2006

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What’s A Blog? Hey, We Need One Of Those.

Blogs blogs blogs. Blah blah blah. eMarketer.com reports that only 30% of Fortune 1000 executives know what a blog is. The piece also says only 20% have a process in place to monitor blog conversations about their company. I'm not sure these figures are going to surprise and elighten anyone. So, mainstream marketers are not up to speed yet. Okay. After more maverick brands pave the way, I'm sure the late adopters …

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Big Ideas For Small Screens

WGBH is sponsoring an interesting consumer generated media project: 6:55 is an open call for big ideas for small screens, including cell phones, PDAs, and television broadcast. Three projects will be selected and produced for the WGBH Lab. Each project will receive $2,500 in financial support, editorial support from WGBH and renowned media producers, and a place to screen your finished short. You also have the …

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Going Into The Ad Biz? Go Interactive

So says BusinessWeek: Mama, let your babies grow up to be Web ad guys. With the online ad business up 30% last year to $12.5 billion, according to the Interactive Advertising Bureau, job candidates are feasting on a seller's market. The top Web ad agency, Seattle-based Avenue A/Razorfish, is looking for 200 people on a staff of about 1,500, after growing by 200 positions during the year to date. Digitas of Boston has …

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Germans Contractually Obligated To Drink Swill

This is not only wrong, it may be a riot waiting to happen. The Times reports that Budweiser paid $47 million dollars to ensure their Americanized version of beer would be served to German soccer fans during the World Cup. It is brown-gold and alcoholic but, then, in the scathing verdict of German beer fans, so is paint thinner. The Germans are furious that Budweiser will be the official tipple for the World Cup, …

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Another Print Medium That Can’t Wait To Go Digital

Against the wishes of some local officials, Lamar Outdoor Advertising wants to roll out 10 to 15 high-tech digital display billboards in the Columbia, SC area within the next two years. According to The State: Lamar’s promotional materials say the new boards provide a higher quality image that is crisper and clearer than traditional billboards. The new technology has been in use for about a year in other markets, …

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