What’s A Blog? Hey, We Need One Of Those.

Blogs blogs blogs. Blah blah blah.
eMarketer.com reports that only 30% of Fortune 1000 executives know what a blog is. The piece also says only 20% have a process in place to monitor blog conversations about their company.
I’m not sure these figures are going to surprise and elighten anyone. So, mainstream marketers are not up to speed yet. Okay. After more maverick brands pave the way, I’m sure the late adopters will pay more attention.
There’s no such thing as patience today.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.