Another Print Medium That Can’t Wait To Go Digital

Against the wishes of some local officials, Lamar Outdoor Advertising wants to roll out 10 to 15 high-tech digital display billboards in the Columbia, SC area within the next two years.
According to The State:

Lamar’s promotional materials say the new boards provide a higher quality image that is crisper and clearer than traditional billboards.
The new technology has been in use for about a year in other markets, including Hickory, N.C., and Atlanta. It provides still images similar to those seen on a computer or TV screen.
Each board can change images every six seconds. Also, because the billboards are digital, advertisers can alter their messages on a daily basis via computer.

[via Freelance Fred]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.