Archives for 2006

Over at BusinessWeek's Hot Property blog, Peter Coy tells of Liberty Harbor, a residential community being built in Brunswick, GA. Brunswick is on the coast, but to make the community really appealing, here are a few of the marketing pitches: "Because it sits nearly 100 miles from the Gulf Stream, Brunswick is in a geographical sweet spot that is protected from the hurricanes that have affected so many coastal areas …

Continue Reading about Here’s A Great USP For Waterfront Property: No Hurricanes! →

Over at Adweek they've printed the 10 finalists in the Wal-Mart review, said to be worth approximately $570 in billings per year. In addition to the two incumbents, GSD&M and Bernstein-Rein, the others include...are you ready for this? WPP Group's Ogilvy & Mather and JWT, both in New York; Publicis Groupe's Publicis and Saatchi & Saatchi, both in New York, and Leo Burnett in Chicago; and Interpublic Group's Draft FCB …

Continue Reading about Wal-Mart Review Pits Brother Against Brother (Or Sister Against Sister) →

Karl Long at Futurelab's Blog says content makers will follow the money, and that Revver is uniquely positioned to capitalize on the YouTube craze. YouTube may be an upstart but it is going to get killed if it doesn’t find a way to compensate the content creators, because the content creators will follow the money in a heartbeat. The Diet Coke + Mentos team has made $15,000 from it’s viral video being viewed on …

Continue Reading about Rev Your Engines. Then Hire A Lawyer. →

Note the upsidedown map Rocketboom, a new media company with a ton of fuel on board, lost a co-pilot and host, Amanda Congdon to Hollywood. Andrew Baron, the show's producer, is now piloting the craft and looking for a soft landing. Washington Post tracks Rocketboom's flight path: When Rocketboom started in 2004, young video producer Andrew Baron sent out a casting call in New York and hired Congdon to produce a …

Continue Reading about Rocketboom Goes Boom. Distress Signals Sent. →

According to USA Today, a woman working at Coca-Cola headquarters in Atlanta allegedly lifted trade secrets (including new product samples) and tried to sell them to Pepsi for measly sums. But Pepsi wasn't havin' it. Three people have been arrested and charged with stealing confidential information about drink recipes from The Coca-Cola and trying to sell it to rival PepsiCo, federal prosecutors said Wednesday. They …

Continue Reading about Coke Mole Ferreted Out →

Podcasting News reports that vlogger, Brooke “Brookers” Brodack, has been picked up by Carson Daly Productions for an 18-month talent and development deal. “Several things immediately caught my eye watching her videos,” Daly said. “She’s got a fresh point of view, considerable directing skills and a great sense of music and how to use it. There is potential for Webisodes, mobile series and definitely a great TV show …

Continue Reading about Crazed Numa Fan “Discovered” By Mainstream Producer →