Coke Mole Ferreted Out

According to USA Today, a woman working at Coca-Cola headquarters in Atlanta allegedly lifted trade secrets (including new product samples) and tried to sell them to Pepsi for measly sums.
But Pepsi wasn’t havin’ it.

Three people have been arrested and charged with stealing confidential information about drink recipes from The Coca-Cola and trying to sell it to rival PepsiCo, federal prosecutors said Wednesday.
They are expected to appear before a federal magistrate judge on Thursday in Atlanta.
Pepsi spokesman Dave DeCecco said his company did what any responsible company would do in cooperating with Coke and the investigation.
“Competition can sometimes be fierce, but also must be fair and legal,” DeCecco said. “We’re pleased the authorities and the FBI have identified the people responsible for this.”

You know someone in Pepsi wanted those files. It’s natural to want them.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.