Adpulp
Advertising News and Know-How
Ad Age reports that Chrysler's new campaign featuring "Dr. Z" isn't helping their sales: The automaker won't report July sales until later this week, but independent auto-information site Edmunds.com forecasts Chrysler Group's U.S. sales will slide 17% vs. July 2005. The drop reflects one fewer selling day than last year. There are other reasons why the employee-discount program, which moved tons of metal last time, …
Continue Reading about For Chrysler, New German Campaign Ist Nicht Gut →
American Copywriter points to this ad for Winston. Never mind the "I can't believe they got away with this back in the day" factor. If old commercials keep cropping up, can brands that truly want to change their image succeed? Because nearly every brand that's been around for the last 50 years ago has some cheesy advertising in its past. And, as this clip makes the rounds of the 'Net, could this affect, and …
Continue Reading about Old Ads Get New Life Thanks To YouTube And Others →
By David Burn
Crispin Porter + Bogusky's new Boulder, Colorado office is bandwidth-rich, to put it mildly. In the middle of a long article about the agency's move to Mork and Mindy's hood, Adweek reveals how the two offices plan to use technology to stay in touch. Off to the side of the lobby, parked outside a corner office, a double-screen monitor projects the party under way. With a camera mounted on top, the unit serves to keep …
By David Burn
Do you chafe when confronted by vacuous langauge, like "according to sources"? Henry Abbott does. On his blog True Hoop, the sportswriter says: Journlists at mainstream news outlets have a whole series of trouble they go to to avoid crediting other news organizations. They essentially won't do it unless they absolutely have to. You'll almost never see a CNN anchor say "ABC news is reporting..." But bloggers do …
By David Burn
You know how to tell if a company is making money? You look at their parking lot. No, not just for the German engineering, for a decided lack of parking spaces. Lack of parking spaces means there's alot of action going on inside the buildings. Yahoo is one company with inadequate parking spaces, according to the civic-minded photo documentation of Flickr user, ycantpark. I wonder what Google's parking lot looks …
Continue Reading about Tech Titans Park Where They Damn Well Please →
By David Burn
Why Advertising Sucks is running a piece on the various words we use to define ourselves in this business. It seems that being a writer is just not good enough, let alone being just a copywriter. Heaven forbid. Nope. We are now Copy Strategists and Verbal Identity Specialists. Just as a web programmer who does nothing needs to call himself a "Total Experience Director," this latest industry evolution just goes to …
By David Burn
Kate Spicer examines Karl Lagerfeld's penchant for marketing to women in The Sunday Times: How does a septuagenarian homosexual fashion designer in a powdered ponytail know what women fantasise about? He’s not Nancy Friday. Yet here he is, giving us a heterosexual fantasy that most women — and men — would find immensely satisfying. …
Continue Reading about How Karl Lagerfeld Sells Dom Pérignon →
By David Burn
I need not remind anyone how far gone our political process is, but I will offer up further evidence to support the claim, courtesy of Cinemocracy. I never have understood why political candidates don't see the need for professional advertising. Do they want to be seen as used car salesmen? For whatever reason, budgetary or otherwise, it seems they do. …
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