Name Names Already

Do you chafe when confronted by vacuous langauge, like “according to sources”? Henry Abbott does. On his blog True Hoop, the sportswriter says:

Journlists at mainstream news outlets have a whole series of trouble they go to to avoid crediting other news organizations. They essentially won’t do it unless they absolutely have to. You’ll almost never see a CNN anchor say “ABC news is reporting…”
But bloggers do exactly that, almost every time. And you know what? It’s like a breath of fresh air. I prefer it so much, especially as a reader of blogs. It helps me judge the quality of the source, and it just creates an atmosphere of refreshing straightforwardness–instead of playing weird games.

[via Kottke]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.