Name Names Already

Do you chafe when confronted by vacuous langauge, like “according to sources”? Henry Abbott does. On his blog True Hoop, the sportswriter says:

Journlists at mainstream news outlets have a whole series of trouble they go to to avoid crediting other news organizations. They essentially won’t do it unless they absolutely have to. You’ll almost never see a CNN anchor say “ABC news is reporting…”
But bloggers do exactly that, almost every time. And you know what? It’s like a breath of fresh air. I prefer it so much, especially as a reader of blogs. It helps me judge the quality of the source, and it just creates an atmosphere of refreshing straightforwardness–instead of playing weird games.

[via Kottke]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.